SEM campaigns are one way to achieve inmediate positioning on search engines like Google or Yahoo. The most known SEM platform is Google Adwords. The system works as following: the advertiser only pays when a user clicks on their advert. Google rewards the most relevant advertisers with greater visibility for lower cost. The quality of ad campaigns is essential for an account to be efficient and generate sales at a good price.
If the advertiser has an optimised web page and knows how to convert users who click on their advert into clients, they can go on to generate a lot of benefits on their online business. Many businesses have done it and continue to do it. To be able to achieve optimal results a lot of knowledge of Google AdWords is needed as well as time to manage to the campaigns. Being aware of the latest news and knowing the market is also essential for a successful campaign.